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Accounting & Finance Support
The Modern Accounting Partner
for Growing Startups, Scaleups and more
Bookkeeping, payroll, compliance, and investor-ready reporting - built as a complete, transparent finance function for SMEs, startups, and scaleups.
accountup.co
Who We Are
A finance partner that keeps up with how you operate.
Growing businesses need a finance function that moves with them. Real-time books, timely compliance, reporting that reflects how the business actually works - not a standard template filed once a year.
Accountup was built for exactly that. We combine ACCA-qualified finance expertise with an automation-first delivery model, so you get better quality, faster turnaround, and clearer pricing than you'd expect.
We work with founders, management teams, and professional advisors - from early-stage startups finding their footing to scaleups needing investor-ready reporting across multiple entities.
ACCA-Qualified Leadership
Automation-First Delivery
Transparent Modular Pricing
How It Works
Three layers. One complete finance function.
Most businesses don't need more advice. They need consistent execution - across every part of their finance function.
Daily Ops
Clean books, reconciled accounts, and on-time payroll - delivered every month without you having to chase anyone.
Bookkeeping & PayrollCompliance & Filings
Every VAT return, tax filing, and statutory obligation - handled on time, every time. Delivered in partnership with AMS.
Stay in Good StandingReporting & Insights
Dashboards, forecasts, and investor-ready reports built around how your business actually works - not a generic template.
Know Your NumbersYou can start with one layer and add others as you grow. Everything is modular.
Services · Daily Operations
Your books, always current. Your payroll, always on time.
Full-service bookkeeping and payroll so you can focus on building the business.
Bookkeeping
- ✓Monthly bookkeeping and ledger maintenance
- ✓Bank and balance sheet reconciliations
- ✓Accounts payable and receivable
- ✓Month-end close
- ✓Expense tracking and categorisation
Payroll
- ✓Payroll processing for any team size
- ✓Pension and auto-enrolment management
- ✓RTI submissions to HMRC
- ✓P11D preparation
- ✓Payslip distribution and records
Services · Compliance & Filings
Every deadline. Every obligation. Taken care of.
We manage your entire compliance calendar so nothing is ever late or missed - delivered in partnership with AMS Admin Services Limited, a specialist compliance firm with 1,510+ clients across the UK.
What's covered
- VAT returns and filings (all schemes)
- Corporation tax and year-end accounts
- Companies House statutory filings
- Payroll and pension submissions
- P11D and benefits-in-kind
- Share scheme and equity filings
- Audit preparation and support
- Ongoing compliance monitoring
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Compliance delivered with AMS
Our compliance work is backed by AMS Admin Services Limited, a team of ACCA members and certified advisors across QuickBooks, Xero, and Sage. Supporting over 1,510 clients, your compliance is handled by experts.
amsadminservices.co.uk
Services · Reporting & R&D Tax
Numbers that help you make decisions. And money you might be leaving behind.
Reporting & Insights
Reporting built around your business model - not a standard template. Ideal for investor-backed companies, fast-growing teams, and multi-entity operations.
- ✓Monthly management accounts (customised)
- ✓Cash flow forecasting and runway tracking
- ✓Budget preparation and variance reporting
- ✓Custom KPI dashboards
- ✓Investor and board reporting packs
- ✓Multi-entity consolidation
R&D Tax Claims
If your business invests in innovation - new products, processes, or technology - you may be eligible to recover a significant portion of those costs through HMRC's R&D Tax Relief scheme.
- ✓Eligibility assessment
- ✓Cost identification and documentation
- ✓Technical narrative preparation
- ✓HMRC submission and correspondence
- ✓Pre-notification support
Not sure where to start? Most clients begin with bookkeeping and compliance, then add reporting as the business grows. We'll tell you honestly what makes sense for your stage.
Book an intro call →Setup & Transition Services
Setup & Transition
Fix what's broken. Set it up right.
Bookkeeping Cleanup
For businesses with missed months, reconciliation backlogs, or books that haven't kept pace with growth. We fix the history and hand you back a clean, accurate set of accounts.
- ✓Catch-up bookkeeping for missed periods
- ✓Clean up reconciliations and balance sheet issues
- ✓Correct errors and misclassified transactions
- ✓Rebuild accurate financial records
Clean, reliable books ready for reporting and compliance
Accounting System Design
For new businesses or those migrating between systems. We configure your chart of accounts, connect your tools, and build a structure that matches how you actually operate.
- ✓Chart of accounts structured to your business
- ✓Accounting system setup (QBO, Xero, etc.)
- ✓Project, department, or multi-entity tracking
- ✓Integration with payroll, payments, and tools
A structured system that supports reporting and decision-making
Whether your books need fixing or your systems need structuring, we set up your finance function so it works cleanly going forward.
Book an intro call →Transparent, Modular Pricing
You know exactly what you're paying. From day one.
No bundles. No hidden fees. No surprises at year-end.
Bookkeeping & Payroll
£249
/ monthBased on monthly expense volume and team size
- ✓Full bookkeeping
- ✓Payroll processing
- ✓Bank reconciliation
- ✓Ledger maintenance
Compliance
£1,800
/ yearPaired with bookkeeping. Delivered with AMS.
- ✓VAT registration & returns
- ✓Statutory accounts
- ✓Tax filings
- ✓Annual share scheme & EMI returns filing
Reporting & Insights
£1,200
/ monthAdvanced reporting infrastructure
- ✓KPI dashboards
- ✓Cash flow forecasting
- ✓Board and investor packs
- ✓Budget vs actuals
Most growing businesses spend between £500–£1,500/month with Accountup - typically less than a part-time finance manager, with significantly broader coverage.
All prices exclusive of VAT. R&D Tax Claims priced separately. Final pricing confirmed after onboarding conversation.
Case Studies
Plastic Collective UK Limited
The Situation
Plastic Collective was expanding its global recycling programmes but its finance function hadn't kept pace. They were mid-migration between accounting systems with no project-level visibility, and needed reporting robust enough to satisfy World Bank funders and international stakeholders.
What We Did
We took full ownership of the finance function - managing the system migration to QuickBooks Online, designing a bespoke project-led chart of accounts, building weekly reporting packs and quarterly operator reports, and handling all payroll, VAT, year-end compliance, and cash forecasting for lenders and funders.
The Result
Real-time visibility across all projects and cash positions. Stakeholder-ready reporting that satisfied World Bank requirements. Complete compliance coverage.
A finance function that scaled with the organisation without adding internal headcount.
Case Studies
Conjecture Ltd
The Situation
As Conjecture grew rapidly, bookkeeping fell behind and spend management across UK and US entities became inconsistent. Leadership had no reliable view of burn rate, runway, or compliance status - a significant problem for a fast-moving AI safety research organisation.
What We Did
We embedded controller-level support - weekly bookkeeping, spend oversight, payment runs, VAT, payroll, P11D, and year-end coordination across both entities. We introduced monthly management accounts, balance sheet reconciliations, accrual reporting, and consolidated UK-US financial reporting.
The Result
Monthly visibility into burn rate and cash position. Clean, compliant finance operations across two entities. A complete financial picture that supported both operational decisions and fundraising conversations.
A complete financial picture that supported both operational decisions and fundraising conversations.
Case Studies
Duel Holdings Limited
The Situation
Rapid growth had left Duel with reconciliation backlogs, outdated books, and heavy weekly transaction volume across UK and US entities. The finance function was reactive and struggling to keep pace with how fast the business was moving.
What We Did
We cleaned up the balance sheet reconciliations, caught up the bookkeeping, and provided hands-on operational finance support - covering invoicing, expenses, payment runs, finance inbox management, and bank reconciliations on an ongoing basis.
The Result
Current books and clean reconciliations. A smoother month-end process. Finance delivery capacity added without the cost or delay of hiring another full-time team member.
Finance delivery capacity added without the cost or delay of hiring another full-time team member.
Case Studies
Surrey Event Agency Limited
The Situation
A founder launching a new business who needed everything set up correctly from day one - company incorporation, HMRC registrations, payroll, VAT, pensions, bookkeeping, and 12-month financial forecasting, all handled properly before the first client was even signed.
What We Did
We managed incorporation support, all HMRC registrations, QuickBooks setup, monthly payroll processing, VAT filings, pension auto-enrolment, ongoing bookkeeping, monthly close, and forward cash flow forecasting.
The Result
A fully compliant launch with clear books and decision-ready reporting from month one. The founder could focus entirely on winning clients rather than managing financial admin.
The founder could focus entirely on winning clients rather than managing financial admin.
Why Accountup
What makes the difference.
Automation-First
We automate the repetitive work - feeds, reconciliations, payroll calculations - so our team can focus on accuracy and judgement. Faster delivery, fewer errors, better value.
Reporting Built for You
We take the time to understand your business model and build reporting that reflects it. Not a generic template - yours.
Transparent Pricing
You'll always know what you're paying and why. Our modular pricing means you start with what you need and scale from there.
ACCA-Qualified Leadership
Led by Akash Janardhan Pandey (ACCA) and Nitin Punera (ACCA). Accounting discipline without the rigidity of the old model.
Consistent Monthly Delivery
Books close on time and reports land when expected. Compliance is handled before the deadline, not on it.
Scales With You
Start with bookkeeping. Add compliance. Layer in reporting when you're ready. Accountup grows with the business.
Let's Talk
Clear books. Dependable compliance. Reporting that actually helps.
A 30-minute intro call is enough to understand your situation and outline the right setup for your stage. No obligation. Clear next steps. A response within 24 hours.
Speak to the Founders
Reach Akash at akash@accountup.co or Nitin at nitin@accountup.co - both are happy to have a direct conversation.
Keep the numbers current. The reporting clear. And the finance function under control.
accountup.co · akash@accountup.co · nitin@accountup.co · © 2025 Accountup