About the Client

Duel Holdings Limited operates Duel, a B-Corp based in London that empowers brands to grow through customer-led advocacy. Their SaaS platform helps brands manage social affiliates and ambassadors at scale, driving revenue and engagement.

Challenges

Duel initially approached AccoutUp to clean up their balance sheet items and implement a more transparent reconciliation process. As our support continued, the relationship evolved into ongoing junior-level finance support for both their UK and US entities.

Key challenges included:

• Cleaning up existing balance sheet reconciliations and enhancing clarity.

• Catching up on bookkeeping backlog for past months.

• Managing frequent activity across Duel’s expanding operations (growing rapidly post-Series B/Venture rounds), including handling weekly transaction volume, resolving queries, and ensuring timely month-end closes.

• Supporting regular finance functions across both UK and US entities, including bank reconciliations, sales invoice generation, expense processing, finance inbox management, query resolution, and supplier payment runs.

Our Approach

AccoutUp provided scalable, on-demand support, like an embedded full-time junior finance resource, to help Duel stay financially disciplined amidst fast growth.

1. Reconciliation & Bookkeeping Tidying

• Implemented a new, clearer format for balance sheet reconciliation, improving clarity and traceability.

• Cleared backlog by catching up with outstanding bookkeeping for recent months

  
  

2. Daily Operations & Transaction Processing

• Implemented regular bank reconciliations for both UK and US entities.

• Generated and issued sales invoices accurately and promptly.

• Handled expense processing workflows with consistency.

• Managed their finance inbox, fielding queries from customers and suppliers efficiently.

  
  

3. Payments & Finance Coordination

• Processed supplier payments promptly and maintained robust approvals and documentation flows.

• Closely coordinated with Duel’s internal finance team, scaling our involvement as they needed it, and effectively acting as a full-time junior finance hire without the overhead.

Results & Impact

Summary

AccoutUp stepped in to tackle Duel’s initial finance cleanup needs, and evolved into their go-to provider for junior finance support. From restructuring balance sheet reconciliations and catching up on bookkeeping to managing daily operations across sales, expenses, payments, and banking, we provided scalable and reliable finance capacity across their UK and US operations. This freed Duel’s internal team to focus on scaling their brand advocacy platform and meeting investor/market demands.