Sera Neon Limited: Repairing Finance Foundations for a Technology Scale-Up
Sera Neon Limited
Company Name
Scale-up
Company Stage
Industry
Technology / IT Consultancy
Key Services Used
Reconciliations, Compliance, Monthly Close, Reporting, Payroll, VAT, R&D Credits, Governance
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Case Study Overview
About the Client
Sera Neon Limited is a London-based technology company operating in information technology consultancy.
Challenges
When AccountUp stepped in, the finance environment carried material risk and daily stress for the team:
We inherited incomplete bank reconciliations and inconsistent ledger coding, leaving leadership without decision-grade numbers and masking the company’s true performance and cash position.
Prior-year statutory accounts and tax filings did not reflect the underlying economics—wrong numbers were submitted, which would have led to an overstated tax liability and unnecessary pressure on working capital.
The compliance calendar lacked a single owner, so submissions were vulnerable to slips and rework—creating ongoing anxiety and operational distraction.
Processes and systems were under-utilised and fragmented, driving slow, noisy closes and extra review effort.
Stakeholders needed a professional finance partner to take ownership, communicate clearly, and resolve issues end-to-end.
Our Approach
AccountUp embedded as Sera Neon’s day-to-day finance function—repairing history, installing control, and creating predictable rhythms.
1) Clean-up & Corrections
Completed bank reconciliations, corrected coding, documented judgments, and aligned treatments with applicable standards (e.g., IFRS).
Amended statutory accounts and the tax return so the financials and tax position accurately reflected reality—which saved the overpayment of tax and preserved working capital to support day-to-day operations.
2) Monthly Close & Reporting (on demand)
Implemented a structured month-end close with checklists, cut-offs, and review steps.
Optimised QuickBooks for chart hygiene, controls, period locks, and reporting.
Produced management accounts and KPI packs on demand using Fathom; prepared investor/lender packs when required.
Introduced budgeting and variance reviews to support decisions.
3) Payroll, VAT & Compliance Operations
Ran payroll via a dedicated payroll platform with accurate processing and timely submissions.
Took ownership of VAT returns, payroll submissions, P11D, pensions, annual confirmation statement, year-end accounts & tax return—all on a single, owned compliance calendar.
4) R&D Tax Credits & Support
Managed the end-to-end R&D claim: scoping eligibility, compiling cost schedules, preparing reports, submitting to HMRC, and handling pre-/post-submission queries.
5) Governance, Communication & Expansion
Served as the primary finance contact for directors, senior staff, customers, and suppliers (including finance-inbox triage).
Introduced approval workflows to channel spend and strengthen controls.
Supported India incorporation and coordinated local finance/compliance setup.
Results & Impact
Outcome | Impact |
Books rebuilt & reconciled | Accurate, auditable records and a true & fair financial view. |
Filings corrected & tax liability right-sized | Avoided tax overpayment, preserved working capital, and supported day-to-day operations. |
Monthly close on rails | Reliable month-end discipline with on-demand management packs leadership can trust. |
Compliance owned by AccountUp | VAT, payroll, P11D, pensions, YE & tax return submitted on time against one calendar. |
R&D claim delivered end-to-end | Meaningful tax savings reinvested into product and growth. |
Clear approvals & comms | Faster decisions, fewer errors, and one accountable finance partner. |
Summary
Since February 2024, AccountUp has taken Sera Neon’s finance from uncertain and fragmented to accurate, compliant, and calmly in control. By correcting prior-year filings, optimising QuickBooks, instituting a predictable close, owning the compliance calendar, and delivering a full R&D claim, we’ve stabilised cash flow and given leadership confidence that nothing is missed.
