About AccountUp
Who we are
AccountUp is a UK-focused finance and accounting firm built for startups, scaleups and SMEs.
We are finance professionals with deep experience in management accounts, statutory reporting, VAT, payroll and tax compliance. Our work is grounded in discipline, structured processes and practical systems that support growing businesses.
We do not believe in overcomplicating finance. We believe in clarity, accuracy and consistency.
Why we built this
As businesses grow, financial complexity increases quickly.
Reporting expectations increase.
Compliance becomes more demanding.
Cash flow visibility becomes critical.
Many traditional firms struggle to adapt at that pace.
We saw scaling businesses repeatedly rebuild their finance function.
Fragmented systems. Manual processes. Rising costs without better clarity.
Why AccountUp Exists
AccountUp was built to bring structure and discipline to growing companies.
Provide reliable financial management using modern systems and consistent processes, so businesses can grow without financial disorder.
Who leads AccountUp
Akash Janardhan Pandey, ACCA
Co-Founder
The systems mind behind AccountUp. Designs automation workflows, reporting structures and financial models that actually scale. If a process can be improved, streamlined or structured better, Akash will redesign it.
Nitin Punera, ACCA
Co-Founder
Leads compliance and statutory oversight. Ensures VAT, corporation tax and statutory filings are handled properly and on time. Detail-oriented, regulation-focused and calm under audit pressure.
Abhishek Sharma
Senior Associate
Execution anchor of the team. Drives bookkeeping, management accounts and reporting cycles with consistency and discipline. Keeps the engine running smoothly month after month.
Vedanshi Vashisht
Finance Associate
Focused on accuracy, documentation and operational accounting support. Ensures the financial data is clean, organised and ready for reporting and compliance.
Who we serve
We support:
- Startups preparing to scale
- Scaleups building stronger financial foundations
- UK-based SMEs seeking structured reporting
- Founder-led teams that need reliable compliance and visibility
Industries we commonly work with include:
- Technology and SaaS
- Professional services
- E-commerce and D2C brands
- Agencies and consulting firms
- Healthcare and Clinics
- Construction and Trades